WHY THE BPO BOOM IS MOVING BEYOND MANILA: HOW RURAL OUTSOURCING IS GAINING GROUND

Outsourcing in the Philippines often conjures images, they tend to envision Manila's bustling skyscrapers. That picture is evolving. More and more businesses now outsource in the Philippines by setting up offices in provincial towns—a trend known as provincial BPO expansion.This movement is more than just geographic—it’s strategic, inclusive,